Come join us for a weekend of fun! Our Rhododendrons, that thrive along the Oregon Coast, are of course the stars of the Festival and we celebrate their beauty! The spectacular display of hundreds of Rhododendrons takes place at the Florence Events Center. You will also enjoy the family-focused parade, Street Vendor Fair, Car Show, 5K run and the Carnival (get discounted tickets SOON) with rides, games and a few surprises. The festival officially begins with the Rhody Showcase to crown “Queen Rhododendra”. And while you are in the area, be sure to visit our fabulous shops, restaurants and the many adventures found only in Florence. Get your full list of events at www.florencechamber.com, so you can plan your weekend in Florence Oregon! The Florence Rhododendron Festival is the second-oldest flower festival in Oregon and third – oldest on the West Coast and is just one year younger than the Portland Rose Festival.